From Industry Week
The subscription economy is taking business by storm. Entire industries have moved to subscription-based pricing, leaving behind some of the slow movers but also giving new life to companies that were struggling. Some talk about the end of ownership and the start of usership. It is a real revolution.
Industrial companies have lately been getting on the bandwagon. BAE, NCR, Caterpillar, Siemens, Thales, Honeywell, GE, ABB and others are proposing subscription-based digital offers to their direct customers and channel partners. Many such companies are just getting started with these flexible consumption business and pricing models, and they are prone to making mistakes from the very beginning.
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